How do post content and poster characteristics affect the perceived usefulness of user-generated content?

Jie She, Tao Zhang, Jianzhang Zhang, Qingqing Chang, Qun Chen, Weiguo Fan, Yong Li

Abstract: Highlights•This study proposes two new variables—domain relevance and domain specificity—thereby enriching the dimension of content quality.•We found a non-linear relationship between domain specificity and the perceived usefulness of UGC.•We found that features of both argument quality and source credibility influence the perceived usefulness of UGC.