Click Models for Web Search and their Applications to IR: WSDM 2016 Tutorial

Aleksandr Chuklin, Ilya Markov, Maarten de Rijke

Abstract: In this tutorial we give an overview of click models for web search. We show how the framework of probabilistic graphical models helps to explain user behavior, build new evaluation metrics and perform simulations. The tutorial discusses foundational aspects alongside experimental details and applications, with live demos and discussions of publicly available resources.