The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task

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Ilkka Kaate, Joni Salminen, João M. Santos, Soon-Gyo Jung, Rami Olkkonen, Bernard J. Jansen

Published: 01 Jan 2023, Last Modified: 24 Sept 2024Int. J. Hum. Comput. Stud. 2023EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•Deepfake personas carry uncanniness that lower their usability in design tasks.•Persona modality has a great effect on persona perception in design tasks.•Classic persona profile is perceived more natural in design tasks than deepfakes.•Deepfakes are a potential future media for personas in design tasks.