Timing of Promotion for Charity Crowdfunding Projects: An Empirical Study of The Role of Mid-Period Momentum

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Seung Jong Lee, JaeHong Park, JungHee Lee, Vish Krishnan

Published: 01 Jan 2018, Last Modified: 16 May 2025ICIS 2018EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Description Given the serve competitions among charity fundraising platforms, around 50% of crowdfunding projects have failed to meet their goals of obtaining the targeted amount of money. Charity crowdfunding platform managers need to increase the prospective donor™