TrustGo: Trust Mining and Multi-semantic Regularization in Social Recommendation

Shenghao Liu, Yuqin Lan, Xianjun Deng, Lingzhi Yi, Chenlu Zhu, Laurence T. Yang, Jong Hyuk Park

Abstract: \beginabstract Social network has obtained extensive attention in recommender system. Existing social recommendation models mostly leverage social relations to capture potential interactions between users and items, thereby enhancing recommendation performance. However, these methods ignore the fine-grained bidirectional trust weight and the constraint on the relative positions of entities in social network and user-item interaction network. To this end, in this paper, we propose a social rec<u>o</u>mmendation framework with <u>Trust</u> mining and multi-semantic re<u>G</u>ularization (TrustGo). Specifically, we firstly construct a trust network based on the observed social network and establish a high-quality item implicit network. Then, we integrate the trust network, item implicit network, and user-item interaction network into a heterogeneous network. We introduce a meta-path based aggregation in this heterogeneous network to map the users and items into a latent space. And then, by using an ensemble method, we can obtain the final prediction ratings. Considering the users' different behaviors in social network and user-item interaction network, we define two semantic spaces, i.e., the social semantic space and user-item interactional semantic space. And a multi-semantic regularization module is designed to adjust the relative positions of entities in the two kinds of semantic spaces, respectively. Extensive experiments on three real-world datasets demonstrate that our TrustGo model is superior to other state-of-the-art recommendation models. \endabstract