A New Strategy to Reduce Design Fixation: Presenting Virtual Model Text to Designers in a Mixed Sequential Manner

Xiaoran Zhang, Shixuan Cai, Wenqi Wu, Songruoyao Wu, Hanshu Shen, Kejun Zhang

Abstract: Design fixation refers to the phenomenon where designers adhere to a limited set of ideas during the design process, thereby hindering innovation. Utilizing various types of stimulus materials is considered a significant method to alleviate design fixation. With the rapid development of generative artificial intelligence technologies, designers can efficiently access a variety of inspirational stimulus materials. However, research on how to best combine multiple types of stimulus materials to mitigate design fixation is sparse. This study combined two types of stimulus materials—text and virtual models—and experimentally explored the impact of stimulus timing (synchronous, virtual model before text, and text before virtual model) and combination forms (matching and mixed) on design fixation. The results indicate that presenting the physical model before the text in a mixed sequential manner effectively alleviates design fixation.

External IDs:dblp:conf/iscid/ZhangCWWSZ24