How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

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Joni Salminen, Ilkka Kaate, Ahmed Mohamed Sayed Kamel, Soon-Gyo Jung, Bernard J. Jansen

Published: 2021, Last Modified: 24 Sept 2024Int. J. Hum. Comput. Interact. 2021EveryoneRevisionsBibTeXCC BY-SA 4.0