Follow the money: Techniques for pricing rewards in crowdfunding projects

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Bar Keisar, Omer Lev

Published: 01 Jan 2023, Last Modified: 13 Aug 2025Electron. Commer. Res. Appl. 2023EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•Comparing real-world pricing techniques with those used in crowd-funding projects.•As in the real world, rewards ending in ‘4’ or ‘9’ are more successful than others.•Bundling rewards in crowd-funding projects does not seem to help beyond 4 items.•“Exclusive”, limited, rewards are profitable, but not when there are too many of them.