PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction

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Yuanbo Gao, Peng Lin, Dongyue Wang, Feng Mei, Xiwei Zhao, Sulong Xu, Jinghe Hu

Published: 2024, Last Modified: 12 Jan 2026WWW (Companion Volume) 2024EveryoneRevisionsBibTeXCC BY-SA 4.0