A sentiment-enhanced personalized location recommendation system

Dingqi Yang, Daqing Zhang, Zhiyong Yu, Zhu Wang

Abstract: Although online recommendation systems such as recommendation of movies or music have been systematically studied in the past decade, location recommendation in Location Based Social Networks (LBSNs) is not well investigated yet. In LBSNs, users can check in and leave tips commenting on a venue. These two heterogeneous data sources both describe users' preference of venues. However, in current research work, only users' check-in behavior is considered in users' location preference model, users' tips on venues are seldom investigated yet. Moreover, while existing work mainly considers social influence in recommendation, we argue that considering venue similarity can further improve the recommendation performance. In this research, we ameliorate location recommendation by enhancing not only the user location preference model but also recommendation algorithm. First, we propose a hybrid user location preference model by combining the preference extracted from check-ins and text-based tips which are processed using sentiment analysis techniques. Second, we develop a location based social matrix factorization algorithm that takes both user social influence and venue similarity influence into account in location recommendation. Using two datasets extracted from the location based social networks Foursquare, experiment results demonstrate that the proposed hybrid preference model can better characterize user preference by maintaining the preference consistency, and the proposed algorithm outperforms the state-of-the-art methods.