Twitter Homophily: Network Based Prediction of User's Occupation

Jiaqi Pan, Rishabh Bhardwaj, Wei Lu, Hai Leong Chieu, Xinghao Pan, Ni Yi Puay

Abstract: In this paper, we investigate the importance of social network information compared to content information in the prediction of a Twitter user’s occupational class. We show that the content information of a user’s tweets, the profile descriptions of a user’s follower/following community, and the user’s social network provide useful information for classifying a user’s occupational group. In our study, we extend an existing data set for this problem, and we achieve significantly better performance by using social network homophily that has not been fully exploited in previous work. In our analysis, we found that by using the graph convolutional network to exploit social homophily, we can achieve competitive performance on this data set with just a small fraction of the training data.