Application of humanization to survey chatbots: Change in chatbot perception, interaction experience, and survey data quality

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Jungwook Rhim, Minji Kwak, Yeaeun Gong, Gahgene Gweon

Published: 2022, Last Modified: 25 May 2026Comput. Hum. Behav. 2022EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•We compared humanization applied survey chatbot (HASbot) to baseline chatbot.•HASbot increases anthropomorphism and social presence perceptions.•HASbot elicits higher satisfaction & longer interaction time.•HASbot yields higher level of self-disclosure.•HASbot has a drawback of causing social desirability bias.