Assessing the Contribution of Twitter's Textual Information to Graph-based Recommendation

Evgenia Wasserman Pritsker, Tsvi Kuflik, Einat Minkov

Abstract: Graph-based recommendation approaches can model associations between users and items alongside additional contextual information. Recent studies demonstrated that representing features extracted from social media (SM) auxiliary data, like friendships, jointly with traditional users/items ratings in the graph, contribute to recommendation accuracy. In this work, we take a step further and propose an extended graph representation that includes socio-demographic and personal traits extracted from the content posted by the user on SM. Empirical results demonstrate that processing unstructured textual information collected from Twitter and representing it in structured form in the graph improves recommendation performance, especially in cold start conditions.