Invariant Deep Uplift Modeling for Incentive Assignment in Online Marketing via Probability of Necessity and Sufficiency

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Zexu Sun, Qiyu Han, Hao Yang, Anpeng Wu, Minqin Zhu, Dugang Liu, Chen Ma, Yunpeng Weng, Xing Tang, Xiuqiang He

Published: 2025, Last Modified: 21 Jan 2026ICML 2025EveryoneRevisionsBibTeXCC BY-SA 4.0