Exploring Customers' Search Behavior on a Large E-Commerce Website

Open Webpage

Xi Niu, Xing Yu

Published: 01 Jan 2016, Last Modified: 11 Apr 2025AMCIS 2016EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Description In this study, we have teamed up with a large e-commerce website, Walmart.com, and analyzed one-day search logs in 2014. Different measures were compared among three different types of devices—desktops, tablets, and mobile phones. The discrepancies as well as similarities regarding search time, search location, click behaviors, and query behaviors are reported. The implications of the findings and the future work are discussed at the end.