An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis

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Hong Yao, Guang Yang, Deze Zeng, Chao Liu, Qingzhong Liang, Chengyu Hu

Published: 01 Jan 2015, Last Modified: 06 Feb 2025Int. J. Web Serv. Res. 2015EveryoneRevisionsBibTeXCC BY-SA 4.0