Abstract: In this paper, we propose a method to repurpose the multi-user MIMO downlink transmission for joint wireless communication and imaging. The key idea is to introduce the concept of virtual users in the communication coverage area and use the existing MUMIMO beamforming methods to jointly beamform towards real and virtual users. The virtual users are placed to complement the locations of actual users, with the objective to illuminate the scene as uniformly as possible. We study a single-parameter tradeoff, introduced by a power split parameter between real and virtual users. We demonstrate via simulated examples that the virtual user concept is effective in providing a scalable imaging and communications performance tradeoff for cases where the real users are clustered in small geographical areas.