Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

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Saravanan Thirumuruganathan, Noora Al Emadi, Soon-Gyo Jung, Joni Salminen, Dianne Ramirez Robillos, Bernard J. Jansen

Published: 01 Jan 2023, Last Modified: 24 Sept 2024Inf. Manag. 2023EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•We develop PRice Elasticity Model (PREM) to identify customers likely to accept an upgrade offer.•We analysis 64.3 million bookings and 14.1 million email offers sent.•Machine learning can drastically improve upselling performance via customer information.