A Pipeline for Multimedia Twitter Analysis through Graph Databases: Preliminary Results

Roberto Boselli, Mirko Cesarini, Fabio Mercorio, Mario Mezzanzanica, Alessandro Vaccarino

Abstract: Twitter is a microblogging service where users post not only short messages, but also images and other multimedia contents. Twitter can be used for analyzing people public discussions, as a huge amount of messages are continuously broadcasted by users. Analysis have usually focused on the textual part of messages, but the non-negligible number of images exchanged calls for specific attention. In this paper we describe how the tweet multimedia contents can be turned into a knowledge graph and then used for analyzing the messages sent during marketing campaigns. The information extraction and processing pipeline is built on top of off-theshelf APIs and products while the obtained knowledge is modelled through a Graph Database. The resulting knowledge graph was useful to explore and identify similarities among different marketing campaigns carried out using Twitter, providing some preliminary but promising results.