ROSI: A hybrid solution for omni-channel feature integration in E-commerce

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Luyi Ma, Shengwei Tang, Anjana Ganesh, Jiao Chen, Aashika Padmanabhan, Malay Patel, Jianpeng Xu, Jason Cho, Evren Körpeoglu, Sushant Kumar, Kannan Achan

Published: 01 Jan 2025, Last Modified: 05 Nov 2025Data Knowl. Eng. 2025EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•Propose a hybrid data pipeline integrating online and in-store user behaviors.•Present a scalable approach for multi-source behavior data fusion in e-commerce.•Show that incorporating in-store signals enhances online recommendation quality.•Reveal modeling gains enabled by unified cross-channel customer behavior data.•Identify future directions linking data engineering with algorithmic development.