Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application: Evidence from Econometric Models and Machine-Learning Instruments

Panagiotis Adamopoulos, Anindya Ghose, Alexander Tuzhilin

Abstract: Publication History Received: July 2, 2018Revised: July 27, 2019; June 9, 2020; December 4, 2020; January 15, 2021Accepted: January 30, 2021Published online: February 15, 2022 https://doi.org/10.25300/MISQ/2021/15611