Understanding Visual Cues in Visualizations Accompanied by Audio Narrations

Ha Kyung Kong, Wenjie Zhu, Zhicheng Liu, Karrie Karahalios

Abstract: It is often assumed that visual cues, which highlight specific parts of a visualization to guide the audience's attention, facilitate visualization storytelling and presentation. This assumption has not been systematically studied. We present an in-lab experiment and a Mechanical Turk study to examine the effects of integral and separable visual cues on the recall and comprehension of visualizations that are accompanied by audio narration. Eye-tracking data in the in-lab experiment confirm that cues helped the viewers focus on relevant parts of the visualization faster. We found that in general, visual cues did not have a significant effect on learning outcomes, but for specific cue techniques (e.g. glow) or specific chart types (e.g heatmap), cues significantly improved comprehension. Based on these results, we discuss how presenters might select visual cues depending on the role of the cues and the visualization type.