On persuasion in spam email: A multi-granularity text analysis

Francisco Jáñez-Martino, Alberto Barrón-Cedeño, Rocío Alaíz-Rodríguez, Víctor González-Castro, Arianna Muti

Abstract: Highlights•NLP models to spot persuasion techniques used in spam email.•Spam email persuasion analyzed at three granularity levels: Full email, sentence and snippet.•Release of a dataset of spam email annotated for persuasion at the sentence level.