How much to tell your customer? - A survey of three perspectives on selling strategies with incompletely specified products

Jochen Gönsch

Abstract: Highlights•Selling strategy that enables market segmentation and operational flexibility.•Key characteristic is that details are decided by the seller after the sale.•Independently researched in strategic operations management, empirics, and operations management.•Integrated, exhaustive survey of literature with introduction to each community.•Tabular overview and detailed description of all papers.