A customer-driven quality function deployment approach for intelligent product design: A case of automatic-dishwasher

Decui Liang, Chenghao Ou, Zeshui Xu

Abstract: Highlights•This paper proposes an improved QFD model considering market competitive learning.•The strategic weights of CRs are determined by exploiting customer evaluation and competitive learning.•The priority ranking of DRs is determined by combining customer satisfaction criterion and cost criterion.•Under different market conditions, we can determine different cost weight via PLC and adapt different cost strategies.