How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?Open Website

Published: 01 Jan 2021, Last Modified: 05 Nov 2023Manag. Sci. 2021Readers: Everyone
Abstract: We investigate the moderating effect of product attributes and review ratings on views, conversion|views (conversion conditional on views), and final conversion of a purchase-based collaborative fi...
0 Replies

Loading