Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making

Download PDF
Open Webpage

Jesús Jaime Moreno Escobar, Verónica de Jesús Pérez-Franco, Ana Lilia Coria Páez, Oswaldo Morales Matamoros, Erika Yolanda Aguilar del Villar, Mauro Daniel Castillo-Perez

Published: 01 Jan 2023, Last Modified: 14 Nov 2024Computación y Sistemas (CyS) 2023EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making