Embedding AI ethics into the design and use of computer vision technology for consumer's behaviour understanding

Simona Tiribelli, Benedetta Giovanola, Rocco Pietrini, Emanuele Frontoni, Marina Paolanti

Abstract: Highlights•Establishment of AI ethics guidelines for the retail domain.•Design of a detailed framework for AI ethics.•Evaluation of the VRAI framework on new explainability metrics.•Recommendations for AI transparency improvements.•Integration of ethics into the design of AI systems.