A Gift-Exchange Model for the Maintenance of Group Cohesion in a Telecommunications Scenario

Ana Ramos, Mateus Calado, Luís Antunes

Abstract: In order to extract business information at macro and micro level and to forecast market trends, companies have a wide range of data warehouse and business intelligence systems, but the tools to explore or create scenarios of interactions that customers have with each other are undervalued. Social simulation is a methodology that can be used in business areas where the understanding of the interactions that customers have with each other is an added value. In this paper it is presented a simulation to evaluate the impact of gift-exchange in the cohesion of a group of people in a telecommunications scenario.