Pre-Deployment Advertisement Ranking under Data Scarcity via Context-Aware Criteria Generation with VLMs

Kyungho Kim, Yeonje Choi, Gyurim Hwang, Sejin Chung, Hongseok Lee, Myeong Ho Song, Yeongho Kim, Sunwoo Kim, Jongha Lee, Juyeon Kim, Kijung Shin

Keywords: Vision Language Models, Advertisement Ranking, Data Scarcity, Reflection

Abstract: Vision-Language Models (VLMs) perform well on general multimodal tasks, yet applying them to real-world advertisement (ad) evaluation is challenging due to strong brand specificity and limited labeled data. We introduce a new practical task, brand-specific ad ranking, which aims to rank ads for a target brand prior to deployment by modeling brand-specific effectiveness. To this end, we propose ADvisor, which derives explicit brand-aware decision criteria using VLMs, augments limited brand context with ads from similar brands, and applies reflection-based scoring for ranking. Experiments on real-world advertising data from 10 brands, collected through actual ad campaigns, show that ADvisor outperforms strong baselines by up to 7.2%. Further analyses show the generated criteria capture meaningful brand specificity, and ADvisor also performs strongly in online A/B testing. Our code is available at https://github.com/K-Kyungho/ADvisor.

Submission Type: Emerging

Submission Number: 97