Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

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Bernard J. Jansen, Soon-Gyo Jung, Joni Salminen, Kathleen W. Guan, Lene Nielsen

Published: 2021, Last Modified: 24 Sept 2024HICSS 2021EveryoneRevisionsBibTeXCC BY-SA 4.0