Engaging Faculty in Scholars@Duke

Julia Trimmer, Hans Harlacher, Lamont Cannon

TL;DR: Hear Duke University’s “lessons learned” after five years of encouraging faculty and research staff to use and update Duke’s VIVO, Scholars@Duke.

Abstract:

- Your VIVO needs updated information.
- Updated data means more traffic: visits and pageviews.
- More traffic encourages faculty to update their information.
Does this sound familiar?

If you’re wondering how to build up this positive feedback loop for your institution’s VIVO, join us to review Duke University’s best practices for creating a “buzz” around Scholars@Duke. We’ll talk about:
* Crafting effective messages
* Choosing the right communications channels
* Hosting events that attract faculty
* Boosting SEO (or trying to)
* Learning from users and measuring success

And we'll give updates on our plans to launch a redesigned site, create a video series to build awareness, and improve strategic planning through analytics.

Submission Type: presentation proposal