Personalized Ranking of Promotional Items

Kusumakumari Vanteru

Abstract: In general, this disclosure is directed to presenting eligible promotional items on an offer description page. In some embodiments, the eligible promotional items are personalized based on customer relevancy. One aspect is a method for dynamically presenting items eligible for a promotion on an e-commerce application of a retailer, the method comprising receiving, from a customer user computing device associated with a customer user, a request for an offer description page of the promotion, retrieving the items eligible for the promotion and user interaction data associated with the customer user, ranking the items eligible for the promotion based as least in part on the user interaction data, and generating a user interface for the offer description page presenting the items eligible for the promotion according to the ranking, wherein the offer description page initially displays a subset of the highest ranked items eligible for the promotion.