Generative Auto-Bidding with Value-Guided Explorations

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Jingtong Gao, Yewen Li, Shuai Mao, Peng Jiang, Nan Jiang, Yejing Wang, Qingpeng Cai, Fei Pan, Peng Jiang, Kun Gai, Bo An, Xiangyu Zhao

Published: 2025, Last Modified: 22 Jan 2026SIGIR 2025EveryoneRevisionsBibTeXCC BY-SA 4.0