SmartSales: An AI-Powered Telemarketing Coaching System in FinTech

Yuanfeng Song, Xuefang Zhao, Di Jiang, Xiaoling Huang, Weiwei Zhao, Qian Xu, Raymond Chi-Wing Wong, Qiang Yang

Abstract: Telemarketing is a primary and mature method for enterprises to solicit prospective customers to buy products or services. However, training telesales representatives is always a pain point for enterprises since it is usually conducted manually and costs great effort and time. In this demonstration, we propose a telemarketing coaching system named SmartSales to help enterprises develop better salespeople. Powered by artificial intelligence (AI), SmartSales aims to accumulate the experienced sales pitch from customer-sales dialogues and use it to coach junior salespersons. To the best of our knowledge, this is the first practice of an AI telemarketing coaching system in the domain of Chinese FinTech in the literature. SmartSales has been successfully deployed in the WeBank's telemarketing team. We expect that SmartSales will inspire more research on AI assistant systems.