SmartSales: An AI-Powered Telemarketing Coaching System in FinTech

Published: 01 Jan 2021, Last Modified: 06 Aug 2024ACM Multimedia 2021EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Telemarketing is a primary and mature method for enterprises to solicit prospective customers to buy products or services. However, training telesales representatives is always a pain point for enterprises since it is usually conducted manually and costs great effort and time. In this demonstration, we propose a telemarketing coaching system named SmartSales to help enterprises develop better salespeople. Powered by artificial intelligence (AI), SmartSales aims to accumulate the experienced sales pitch from customer-sales dialogues and use it to coach junior salespersons. To the best of our knowledge, this is the first practice of an AI telemarketing coaching system in the domain of Chinese FinTech in the literature. SmartSales has been successfully deployed in the WeBank's telemarketing team. We expect that SmartSales will inspire more research on AI assistant systems.
Loading

OpenReview is a long-term project to advance science through improved peer review with legal nonprofit status. We gratefully acknowledge the support of the OpenReview Sponsors. © 2025 OpenReview