How to Conduct Valuable Marketing Research With Neurophysiological Tools

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Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel

Published: 01 Oct 2025, Last Modified: 27 Feb 2026Psychology & MarketingEveryoneRevisionsCC BY-SA 4.0