Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes

Arka Mukherjee, Margarida Carvalho, Georges Zaccour

Abstract: Highlights•A product harm crisis seriously damages a firm’s reputation and perceived quality.•Firms may recover from such product recalls.•Optimal control models help in determining the optimal strategies while anticipating a crisis and a consequent recovery.•A low chance of recovery may lead to bankruptcy.