Implementation of product-oriented omni channel technology using multi-modal information

Weon-Geun Oh, Seungjae Lee, Keundong Lee, Da-Un Jung, Hyung-Kwan Son, Jong-Kook Ko

Abstract: The development of the Internet and the emergence of smart devices have brought about significant changes in the existing shopping structure and shopping patterns, and have resulted in notable qualitative growth and development in everyday life of consumers. In particular, the shopping structure is changing in the form of an Omni Channel to maximize customer's purchase experience. However, since Omni Channel is focused on maximizing customer's purchase experience, there is a lack of product information (price, refund policy, shipping information, location of supply store, etc.) per channel. As a result, it takes a long time until the final purchase decision is made. Similarly, from the viewpoint of distributors, there is a lack of consistency of product information in the distribution process, such as the expiration date of the product, inventory management. In this paper, we propose a solution to solve the problems of existing ”Customer-oriented Omni Channel” by using multimedia (image and voice) identification technology and to provide consumers and distributors with sufficient and consistent information for purchase and management of products.