Tractable Multinomial Logit Contextual Bandits with Non-Linear Utilities

Published: 18 Sept 2025, Last Modified: 29 Oct 2025NeurIPS 2025 posterEveryoneRevisionsBibTeXCC BY-NC-ND 4.0
Keywords: multinomial logit choice model, contextual bandit, non-linear function approximation, regret analysis
TL;DR: We propose a computationally tractable multinomial logit contextual bandit algorithm, which is designed to handle generic non-linear parametric utility functions.
Abstract: We study the _multinomial logit_ (MNL) contextual bandit problem for sequential assortment selection. Although most existing research assumes utility functions to be linear in item features, this linearity assumption restricts the modeling of intricate interactions between items and user preferences. A recent work (Zhang & Luo, 2024) has investigated general utility function classes, yet its method faces fundamental trade-offs between computational tractability and statistical efficiency. To address this limitation, we propose a computationally efficient algorithm for MNL contextual bandits leveraging the upper confidence bound principle, specifically designed for non-linear parametric utility functions, including those modeled by neural networks. Under a realizability assumption and a mild geometric condition on the utility function class, our algorithm achieves a regret bound of $\tilde{\mathcal{O}}(\sqrt{T})$, where $T$ denotes the total number of rounds. Our result establishes that sharp $\tilde{\mathcal{O}}(\sqrt{T})$-regret is attainable even with neural network-based utilities, without relying on strong assumptions such as neural tangent kernel approximations. To the best of our knowledge, our proposed method is the first computationally tractable algorithm for MNL contextual bandits with non-linear utilities that provably attains $\tilde{\mathcal{O}}(\sqrt{T})$ regret. Comprehensive numerical experiments validate the effectiveness of our approach, showing robust performance not only in realizable settings but also in scenarios with model misspecification.
Supplementary Material: zip
Primary Area: Theory (e.g., control theory, learning theory, algorithmic game theory)
Submission Number: 14957
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