Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea

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Yun-Woo Choi, Changjun Lee

Published: 2024, Last Modified: 11 Oct 2025J. Theor. Appl. Electron. Commer. Res. 2024EveryoneRevisionsBibTeXCC BY-SA 4.0