Changjun Lee

Associate Professor, Sung Kyun Kwan University

Joined

August 2024

Names

Changjun Lee (Preferred)

Emails

****@skku.edu (Confirmed)

Personal Links

Career & Education History

Associate Professor

Sung Kyun Kwan University (skku.edu)

2023 – Present

Assistant Professor

Hanyang Universty (hanyang.ac.kr)

2019 – 2023

Advisors, Relations & Conflicts

No relations added

Expertise

No areas of expertise listed

Publications

From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse
Yun-Woo Choi, Changjun Lee
- Comput. Hum. Behav. 2025
- Readers: Everyone
Exploring the competitive market structure of digital-based subscription economy: The empirical investigation of South Korea
Dongnyok Shim, Yun-Woo Choi, Changjun Lee
- Telematics Informatics 2025
- Readers: Everyone
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea
Yun-Woo Choi, Changjun Lee
- J. Theor. Appl. Electron. Commer. Res. 2024
- Readers: Everyone
Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms
Yun-Woo Choi, Changjun Lee, Sangpil Han
- Telematics Informatics 2024
- Readers: Everyone
Which innovation type is better for production efficiency? A comparison between product/service, process, organisational and marketing innovations using stochastic frontier and meta-frontier analysis
Keungoui Kim, Junmin Lee, Changjun Lee
- Technol. Anal. Strateg. Manag. 2023
- Readers: Everyone
The Return of the King: The Importance of Killer Content in a Competitive OTT Market
Jongwha Kim, Changjun Lee
- J. Theor. Appl. Electron. Commer. Res. 2023
- Readers: Everyone
Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach
Dongnyok Shim, Changjun Lee, Inha Oh
- J. Theor. Appl. Electron. Commer. Res. 2022
- Readers: Everyone
Inward or outward? Direction of knowledge flow and firm efficiency
Minjung Shon, Daeho Lee, Changjun Lee
- Int. J. Technol. Manag. 2022
- Readers: Everyone
Internet of Things Technology: Balancing privacy concerns with convenience
Hyesoo Jeon, Changjun Lee
- Telematics Informatics 2022
- Readers: Everyone
Estimating cost of fighting against fake news during catastrophic situations
Hanseul Jo, Soyeong Park, Dong-cheol Shin, Jungwoo Shin, Changjun Lee
- Telematics Informatics 2022
- Readers: Everyone

View all 16 publications