Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms

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Yun-Woo Choi, Changjun Lee, Sangpil Han

Published: 2024, Last Modified: 11 Oct 2025Telematics Informatics 2024EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•Used five machine learning algorithms to predict IoT wearable adoption.•Identified young women as potential core consumers for wearables.•Applied look-alike targeting in IoT advertising.•First study to use machine learning for consumer targeting in wearables.