AdKDD 2024
Abstract: The digital advertising field has always had challenging ML problems, learning from petabytes of data that is highly imbalanced, reactivity times in the milliseconds, and more recently compounded with the complex user's path to purchase across devices, across platforms, and even online/real-world behavior. The AdKDD workshop continues to be a forum for researchers in advertising, during and after KDD. Our website which hosts slides and abstracts receives approximately 2,000 monthly visits and 1,800 active users during the KDD 2021. In surveys during AdKDD 2019 and 2020, over 60% agreed that AdKDD is the reason they attended KDD, and over 90% indicated they would attend next year. The 2024 edition is particularly timely because of the increasing application of Graph-based NN and Generative AI models in advertising. Coupled with privacy-preserving initiatives enforced by GDPR, CCPA the future of computational advertising is at an interesting crossroads. For this edition, we plan to solicit papers that span the spectrum of deep user understanding while remaining privacy-preserving. In addition, we will seek papers that discuss fairness in the context of advertising, to what extent does hyper-personalization work, and whether the ad industry as a whole needs to think through more effective business models such as incrementality. We have hosted several academic and industry luminaries as keynote speakers and have found our invited speaker series hosting expert practitioners to be an audience favorite. We will continue fielding a diverse set of keynote speakers and invited talks for this edition as well. As with past editions, we hope to motivate researchers in this space to think not only about the ML aspects but also to spark conversations about the societal impact of online advertising.
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