Brendan Kitts

Researcher, Yahoo

Joined

July 2019

Names

Brendan Kitts

Emails

****@gmail.com (Confirmed)

,

****@yahooinc.com (Confirmed)

Personal Links

Career & Education History

Researcher

Yahoo (yahoo-inc.com)

Present

Advisors, Relations & Conflicts

No relations added

Expertise

No areas of expertise listed

Publications

Ad Serving with Multiple KPIs
Brendan Kitts, Michael Krishnan, Ishadutta Yadav, Yongbo Zeng, Garrett Badeau, Andrew Potter, Sergey Tolkachov, Ethan Thornburg, Satyanarayana Reddy Janga
- 2017 (modified: 12 Nov 2022)
- KDD 2017
- Readers: Everyone
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television
Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake
- 2014 (modified: 12 Nov 2022)
- ADKDD@KDD 2014
- Readers: Everyone
Experimental comparison of scalable online ad serving
Gang Wu, Brendan Kitts
- 2008 (modified: 25 Jan 2026)
- KDD 2008
- Readers: Everyone
Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities
Brendan Kitts, David Freed, Martin Vrieze
- 2000 (modified: 16 Jul 2019)
- KDD 2000
- Readers: Everyone

Co-Authors