Chenghan Fu

Researcher, Alimama, Alibaba Group

Joined

February 2025

Names

Chenghan Fu (Preferred)

ChengHanFu

ChenghanFu

Emails

****@alibaba-inc.com (Confirmed)

Personal Links

Career & Education History

Researcher

Alimama, Alibaba Group (alibaba-inc.com)

2024 – 2026

Researcher

Search, Baidu (baidu.com)

2020 – 2023

Advisors, Relations & Conflicts

Coauthor

Junxian Wu

Present

Coauthor

Daoze Zhang

2025 – 2026

Coauthor

Zhanheng Nie

2025 – 2026

Expertise

Reinforcement learning

2026 – 2027

Multimodal

2017 – 2027

Publications

MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding
Daoze Zhang, Chenghan Fu, Zhanheng Nie, Jianyu Liu, Wanxian Guan, Yuan Gao, Jun Song, Pengjie Wang, Jian Xu, Bo Zheng
- WSDM 2026
- Readers: Everyone
MOON Embedding: Multimodal Representation Learning for E-commerce Search Advertising
Chenghan Fu, Daoze Zhang, Yukang Lin, Zhanheng Nie, Xiang Zhang, Jianyu Liu, Yueran Liu, Wanxian Guan, Pengjie Wang, Jian Xu, Bo Zheng
- CoRR 2025
- Readers: Everyone
MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding
Zhanheng Nie, Chenghan Fu, Daoze Zhang, Junxian Wu, Wanxian Guan, Pengjie Wang, Jian Xu, Bo Zheng
- CoRR 2025
- Readers: Everyone
MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding
Daoze Zhang, Zhanheng Nie, Jianyu Liu, Chenghan Fu, Wanxian Guan, Yuan Gao, Jun Song, Pengjie Wang, Jian Xu, Bo Zheng
- CoRR 2025
- Readers: Everyone
Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning
Yukang Lin, Xiang Zhang, Shichang Jia, Bowen Wan, Chenghan Fu, Xudong Ren, Yueran Liu, Wanxian Guan, Pengjie Wang, Jian Xu, Bo Zheng, Baolin Liu
- CoRR 2025
- Readers: Everyone
MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling
Bencheng Yan, Si Chen, Shichang Jia, Jianyu Liu, Yueran Liu, Chenghan Fu, Wanxian Guan, Hui Zhao, Xiang Zhang, Kai Zhang, Wenbo Su, Pengjie Wang, Jian Xu, Bo Zheng, Baolin Liu
- CoRR 2025
- Readers: Everyone
Collaborative Annotation of Semantic Objects in Images with Multi-granularity Supervisions
Lishi Zhang, Chenghan Fu, Jia Li
- ACM Multimedia 2018
- Readers: Everyone

Chenghan Fu

Names

Emails

Personal Links

Career & Education History

Advisors, Relations & Conflicts

Expertise

Publications

MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding

MOON Embedding: Multimodal Representation Learning for E-commerce Search Advertising

MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding

MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding

Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning

MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling

Collaborative Annotation of Semantic Objects in Images with Multi-granularity Supervisions

Co-Authors